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Comm Handout Guest Lecture

Comm Handout Guest Lecture - Socialnetworks:Sixdegreesof...

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Social networks: Six degrees of separation and social networking sites Samantha Yakal‐Kremski MCIS, Rutgers University [email protected] Small World Phenomenon Stanley Milgram Six degrees of separation RQ: What is the average path length between any 2 nodes? Theoretical Foundation 2 views of the small world phenomenon Any 2 people can be connected There are unbridgeable gaps Pool & Kochen’s (1978) mathematical approach RQ: How many people are in one’s social network? Milgram’s Procedure Individuals from Omaha, Wichita, and Boston Start in Omaha or Wichita and need to get in contact with the target in Boston Complete roster, forward information to someone who would bring them closer to the target, and mail a postcard to researchers Roster determined how many times the package
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