Comm Handout Guest Lecture

Comm Handout Guest Lecture -...

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Unformatted text preview: Social
networks:

Six
degrees
of separation
and
social
networking sites Small
World
Phenomenon S t a n le y 
M ilg r a m S ix 
d e g r e e s 
o f
s e p a r a t io n R Q :

W h a t 
is 
t h e 
a v e r a g e 
p a t h 
le n g t h 
b e t w e e n 
a n y 
2 n od es? S a m a n t h a 
Y a k a l‐ K r e m s k i M C I S ,
R u t g e r s 
U n i v e r s i t y s a m y k @ e d e n .r u t g e r s .e d u Theoretical
Foundation 2 
v ie w s 
o f
t h e 
s m a ll
w o r ld 
p h e n o m e n o n Any
2
people
can
be
connected There
are
unbridgeable
gaps P o o l
& 
K o c h e n’ s 
( 1 9 7 8 ) 
m a t h e m a t ic a l
a p p r o a c h RQ:

How
many
people
are
in
one’s
social
network? Milgram’s
Procedure Individuals
from
Omaha,
Wichita,
and
Boston Start
in
Omaha
or
Wichita
and
need
to
get
in contact
with
the
target
in
Boston Complete
roster,
forward
information
to
someone who
would
bring
them
closer
to
the
target,
and mail
a
postcard
to
researchers Roster
determined
how
many
times
the
package was
forwarded
and
the
postcards
helped
identify breaks
in
the
chain Results A v e r a g e 
le n g t h 
w a s 
a b o u t 
5 .5 
( 6 ) H ig h 
n o n ‐ c o m p le t io n 
r a t e s G e o g r a p h ic 
c h a r a c t e r is t ic s 
m a in 
fa c t o r G e n d e r 
r o le s C u lt u r e Alternative
Applications Small
World
Project at
Columbia University Kevin Bacon Video Online
Social
Networks Activity B r e a k 
in t o 
g r o u p s 
o f
4 / 5 T a lk 
a b o u t 
a 
s o c ia l
n e t w o r k 
t o 
w h ic h 
y o u 
b e lo n g 
… How
did
you
become
a
part
of
this
group? What
are
some
roles/responsibilities
that
people
have? What
role
does
gender
play? How
do
you
manage
your
‘face’? V id e o S t r o n g 
/ 
w e a k 
t ie s U n a b le 
t o 
s t u d y 
t r u e 
r e la t io n s h ip s V a s t ly 
in c r e a s e 
o u r 
n e t w o r k Social
capital V io la t e 
t h e 
n o r m 
o f
r e c ip r o c it y ...
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This note was uploaded on 02/14/2009 for the course 192 355 taught by Professor Bolden during the Fall '08 term at Rutgers.

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