2. Change - CHANGES AFFECTING MARKETING Business...

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CHAPTER 2 CHANGE IN THE 21 st CENTURY
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CHANGE IN THE 21 st CENTURY Mass markets are breaking up Adapting to change Changes affecting marketing
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WHY MASS MARKETS ARE BREAKING UP Demographic diversity Social/Cultural changes Creative destruction Technology explosion
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“LEAVE IT TO BEAVER” HOUSEHOLDS Working Father Stay-at-home Mother School-age Children % of Households 1950 70% 1990 5%
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2008 TECHNOLOGY AWARDS Delivering fluids in emergencies Solar panels Small automobiles
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ADAPTING TO CHANGE Maximizing opportunities Minimizing threats Use creativity and innovation Address changing needs of customers
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Unformatted text preview: CHANGES AFFECTING MARKETING Business Information Search Ads New Technologies BUSINESS INFORMATION Data Bases Supply Chain Information Internet Information SEARCH ADS Google-based No political boundaries Main-street media negative effect NEW TECHNOLOGIES Nanotechnology Radio Frequency Identification (RFID) Cloud Computing NANOTECH APPLICATIONS Purified Drinking Water Cancer Treatments Nano Computer RFID APPLICATIONS Walgreen E-Z Pass Dole Food...
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2. Change - CHANGES AFFECTING MARKETING Business...

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