203 review

203 review - Lecture Content Exam 1 Lecture: Defining Mass...

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Lecture Content Exam 1 Define/give examples of each stage of mass comm. A. Mass Communication- a process consisting of 6 stages 1. Stage One- communications decide to create message. a. specialist in industry b. gather, edit, and/or design message c. do not have to be a specialist to reach large audience. 2. Stage two-Messages are encoded a. formulated b. shaped and reshaped 3. Stage three- Messages are transmitted a. rapidly b. continuously c. medium 1. device used to communicate a message by moving physical information over the distance or preserving over time. 4. Stage four- Sent to large and diverse audiences 5. Stage five- Messages are decoded a. variation on how it will be interpreted b. ex: woman and chick flix c. Desensitization- attitudal 6. Stage six- Message influences audience a. Impacts them in some way b. Trivial to profound Define intended effects, know each of the major types a. deliberate attempts on the part of the communicator influence the recipient in some way 1. Impact of commercial advertsing i. goal- persuasion
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2. Impact of political campaigns on voting 3. Impact of Public service announcements i. Goal- Persuasion ii. Example: PSA (antidrug) 4. Impact of campaigns to change lifestyles i. identify social problems ii. change attitude/behavior iii. across chanels (media+interpersonal) iv. fear appeals 5. Impact of campaigns in ideology and lifestyle i. use to control beliefs ii. totalitarian governments iii. Ex. OK bombing Define unintended effects, know each of the major types a. Designed for purposes other than to exert social influence, usually to entertain, and may result in negative outcome. 1. Impact of television violence 2. Impact of sexually explicit content 3. Under representation 4. Misrepresentation Define flashbulb memory *A now print mechanism that fires cognitively, capturing information about what’s taking place in the environment in that time. *Remembering everything because of a traumatic event Define 5 major types of effects 1. Behavioral effects- causes you to act a certain way after exposure. a. Harder to effect
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2. Attitudinal Effects- Favorable or unfavorable evaluations of people, places, or things. a. Example: Violence 3. Cognitive Changes- Changes what we know or think a. Learning effects 4. Physiological Effects- changes in arousal a. Measurement (heart rate, saliva samples, etc.) 5. Emotional Effects- internal states that must be inferred by behavior a. physiological b. cognitive Lecture: Patterns of Media Use Approaches to measuring exposure Strengths/weaknesses of each approach # of homes w/TV 99% people have a TV # of hours tv is "on" Roughly 7 hours per day Most watched time slot, day of week “Prime time” Monday Favorite type of shows for children Family formatted comedies Children's favorite characters Bart Simpson Tanner sisters (olsen) 3 reasons why the elderly watch TV Companionship Structure Parasocial activity
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This note was uploaded on 02/16/2009 for the course COMM 203 taught by Professor Smith during the Spring '06 term at USC.

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203 review - Lecture Content Exam 1 Lecture: Defining Mass...

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