COMM 2OOStudy Guide Exam 2-1

COMM 2OOStudy Guide Exam 2-1 - Communication200 StudyGuide...

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Communication 200 Study Guide Exam 2 Chapter 4. Trait Approaches 1. Describe the three steps of the Classical Conditioning Model (Pavlov). Provide a communication example using this model. Give elements, define each, give examples Pavlov- Won Noble Peace Prize Unconditioned Stimulus US (Meat) Unconditioned Response UR (Salivation) Conditioned Stimulus CS (Bell) Conditioned Response CR (Salivation A) Steps US  UR US+CS  UR CS  CS B) Example: Tiger Woods and Buick i. Tiger advocates Buick ii. US=Tiger Woods iii. UR=Positive response that people give to Tiger iv. CS= The Buick v. The positive response to Buick=CR a) Tiger Woods  Positive Response that people give to Tiger Tiger Wood driving Buick  Positive Response to Tiger Buick  Positive Response C) Goal- To teach an animal/person to respond to a new stimulus in the same way it responded to the original stimulus 2. Describe the essential aspects of the Operant Conditioning Model (Skinner). Provide a communication example using this model. What is the major difference between the Classical and Operant models? How do these models differ from the theories presented in the chapter? A) To see how an effect can be increased or decreased by reward or punishment. B) If you want to teach a dog to sit: Reward: Give the dog command Make the dog sit down Give them a treat Repeat Dog sees that if he sits down he will likely get a treat Dog sits down on command
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Punishment: Give the dog command Make dog sit down Give dog command when dog doesn’t sit down Punish Dog sees that is he does not sit down he will get punished Dog sits on command C) In Operant Conditional, you are trying to increase or decrease response and don’t care about the stimulus. In Classical conditioning, they try to get subject to respond to the new stimulus. They hope that the response is the same. They differ because of the importance of the stimulus in the two. D)? 3. Describe the Contextual, Trait and State views of behavior. What is the Cross Situational Consistency issue? What are the major positions on the cross-situational consistency issue? A) Contextual view- Behavior varies across contexts. The trait depends on the situation or context (work, party, family, etc.) Different context- people act differently, but consistently within each context. i) Communication Competence is sometimes considered to be contextual. ii) contradicts the Trait view. B) Trait view- Behaviors are consistent across contexts and specific situations within contexts. C) State view- A person will act the way they do depending on the specific time and specific place. Behavior is a result of specific time and place variables. Behave differently from one situation to another within the same context, i) Not as many theorists in this field because it is hard to generalize if every situation is different. D) The issue of the stability of behavior across situations.
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This note was uploaded on 02/16/2009 for the course COMM 200 taught by Professor Sereno during the Spring '07 term at USC.

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COMM 2OOStudy Guide Exam 2-1 - Communication200 StudyGuide...

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