Communication 203 Final

Communication 203 Final - Communication 203 Final Readings...

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Communication 203 Final Readings Reviews Omidvari et al. Null Hypothesis : The prevalence of cigarette smoking is the same among the leading characters in contemporary American movies and in the general US population. Sample : The top ten movies on the weekly box office charts in the 1990s. A total of 447 movies (193 rated R, 131 rated PG13, 123 PG). Observed whether or not the top five main characters smoked during any time of the movie. How did they test the hypothesis :??? Characters Evaluated : Top five main characters What kind of study :??? Results-All Ratings Combined : Smoking in US vs. Movies - Smoking prevalence is similar Gender findings overall -Men smoke more than women Ratings by ethnicity findings -Smoking prevalence is not higher among whites than nonwhites. Ratings findings -Smoking prevalence is higher in R-rated movies than in PG13-rated movies, and the prevalence was higher in both than that in PG-rated movies. Smoking by character type-
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This note was uploaded on 02/16/2009 for the course COMM 203 taught by Professor Smith during the Spring '06 term at USC.

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Communication 203 Final - Communication 203 Final Readings...

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