Business Plan

Business Plan - REBEL RADIO Situation Analysis External...

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REBEL RADIO Situation Analysis External Environment Rebel Radio is going to be the new addition to the satellite radio community. The concept of Rebel Radio is to be the first satellite radio company that will let the audience choose what they want to listen to. There will be two units into production. One is extremely affordable with a standard keyboard on it, much like a blackberry keyboard, which will allow the user to choose the song they would like to hear. The other unit will have the same idea but will have more of a luxury feel to it because it will have a touch screen which will cost a descent amount more. The library for all of the music will be started through the collection of the owners and as business grows so will the library. Rebel Radio is the future of satellite radio and will revolutionize the way people listen to music. SWOT Analysis The strengths of Rebel Radio are unparalleled. It has the potential, with the right marketing, to become the cable television of radio. Besides the potentially infinite earnings, it is new idea that will grab the attention of all the people who buy CD’s or download music. In respect to that statement, a weakness of the project is that no one knows the name or is familiar with the service being provided. Therefore, the product must be marketed properly and advertised
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widely enough so the consumers understand what exactly Rebel Radio is offering. As stated previously, there is tremendous potential and opportunity that lie within this product. By the touch of a screen, one can have a virtual library with millions of albums and growing. There are two major threats to Rebel Radio. One is the already existing XM and Sirius Satellite radios. The other is the concept that it is a new idea and people will not conform to it. As proven through history, all great concepts are not considered great by the consumer, and they are the only ones who can decide. Technology Technology is always changing which can been viewed as all aspects of SWOT. Although there are downfalls such as higher costs, and the chance of new competition with better equipment, the opportunity to have the best equipment can only be supported by having the most superior service. This is where Rebel Radio will thrive because it will provide a service that consumers have longed for. Economy The economy will benefit tremendously from Rebel Radio not only because of the service, but because it is affordable and realistic. Also, there is an obvious cost required for taxes in which the government will benefit but after research, the state sales tax is plus a minuet satellite tax must be paid so the product is still affordable.
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Competition The major competition will be the existing satellite radio companies, XM and Sirius. Both companies already have an established customer base and most of the customers according to consumer reports are extremely loyal and there is not much of a churn ratio. An extremely positive aspect
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Business Plan - REBEL RADIO Situation Analysis External...

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