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Unformatted text preview: Positioning Recommendation This paper provides a positioning Recommendation for Samsung electronics. BACKGROUND : Samsung brand is a product of Samsung Electronics Co., Ltd. This brand provides everything from cellular phones and televisions to cameras and home appliances and provides homes with the benefits of enhancing entertainment and making tasks more efficiently executed. To compete in this fast paced technology era, Samsung stays ahead of the game with cutting edge technology while the product is durable and affordable for homes and businesses to use every day. Unceasing product innovations, which inferior brands strive to keep up with, support claims for Samsung brand to a target audience of average Americans who want a quality product to make balancing work and leisure more efficient and rewarding. RECOMMENDATION : To Americans who want to make lifes tasks easier and enhance at-home entertainment, Samsung brand electronics is the brand of cutting edge technology that provides reliability and...
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This note was uploaded on 04/21/2008 for the course COMM 3360 taught by Professor Mower during the Spring '08 term at University of Houston.
- Spring '08