Media History Study Guide

Media History Study Guide - Media History Study Guide...

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Media History Study Guide 18:16 Three Milestones to developing writing: Pictographic: A pictogram was a drawing of a natural object or event.  Petroglyphs-carved on rock, petrogram- painted on rocks Ideographic:  Provided a more sophisticated technique that remedied a major  deficiency in the pictogram-it could communicate the intangibles of life-  pictures had additional meanings (Sun=heat) Phonetic:  the linking of spoken language to the written.  Picture became a  single sign that suggested a single sound. The development of the Alphabet: 1900-1800 BC- earliest experiments with alphabet (Egypt) Our alphabet is a descendant of the Phoenician alphabetic script, following  modification of it by the Greeks.  Strong Egyptian influence on the  Phoenicians. Scriptoria:   Large common room where monks would copy books (529AD) Movable Type: 1450- corrected the problems associated with metallographic printing by  employing individual metal letters that could be reused in different  cominations.  Rate of production rose, prices fell and book publishing became  a profitable, international enterprise. William Caxton: Printed the first book ever in English- History of Troy Etymology: Gazette:  from Gazeta, about a penny, collected by Venicians from those who  wanted to hear news aloud. Coranto:  Dutch-current news; the Dutch published the first English coranto in  1620. Licensing:  Government interference for purposes of maintaining political or religious  orthodoxy.  Originated under the Tudor monarchs- censored stuff, inspected  print shops and kept records of customers, wages and the number of  employees. Publications had to be licensed to print things. ActaDiurna:   Roman Forerunner of the modern newspaper;  lasted at least 2 centuries
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Newsletters: Scribes paid to compile news summaries on a regular basis (Rome) Elizabeth Mallett: Fouded England’s first daily newspaper- the Daily Courant 1702; she quit after  2 weeks and Samuel Buckley took over. A Perfect Diurnal?
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Media History Study Guide 18:16 Importance of Monasteries:  Monopolized book production in scriptoria’s; primarily works of devotion and  learning Paper Mills: Key to mass production; crushing rags into pulp with a creamy consistency >  transfer to large tub > strain mix through screen > dry Woodcuts: For printing fabrics, playing cards and small devotional images Spread of Printing: Woodblocks (China>West)-complicated, slow method for short literature only Moveable type- West> slow start moving because complicated but really took  off because early printers had nomadic lifestyles (most were German) and the 
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Media History Study Guide - Media History Study Guide...

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