Mass communications chapter notes

Mass communications chapter notes - Mass Communications in...

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Unformatted text preview: Mass Communications in the Global Age: Chapter Notes Chapter 1 The first communication revolution o 1450: Mainz, Germany; Johann Gutenberg created a system of printing from individual characters of type o Western Europe changed from an oral society to a printed one o 1517: Wittenberg, Germany; Martin Luther became first true mass communicator when he posted his 95 Theses o Early 1600s: Holland; prototype of the modern newspaper o 1665: First English newspaper Gazette of Oxford o 1820s: Robert Hoe invented printing press that replaced flat pages of type with cylindrical which sped up printing times When todays old technologies were new o 19 th Century technologies Morses telegraph Transatlantic cable Alexander Graham Bells phone o Wireless Communication Wireless telegraphy by Gugliemo Marconi radio T.V. o 1948 - 1980s: Television Age o Late 1800s: motion film and sound recording Magazines, Advertising, Film and Recording grew in size throughout the 20 th Century o In a democracy, it is a given that public opinion is indispensable (3) A varied communication landscape o Media becoming more and more niche media o Communication marketplace became a highly competitive environment The media as businesses o Media are businesses that produce formatted products for audience segments (4) o Media secure their revenues from advertisers and users o Research used to determine interest levels and media behaviors psychographic variables A changing media world o WWW, satellite T.V. and video games are threatening print and broadcast media The more things change o The mass media are likely to become more accessible and interactive (7) o Consumers can tailor their media o Future will see increased significance of media in personal lives The more things stay the same o Most of the forms of media that are in existence today will continue to be in existence for the foreseeable future 1 o Media continue to be a source of entertainment o Debate about freedom and media will continue Chapter 2 Over history, knowledge became the possession of all people and not just the elite classes because of developments John Peter Zenger (1734) o Wrote negatively about New York Governor and was arrested for seditious libel o According to colonial definition of seditious libel, if an unflattering statement about a government official was true, that made the libel worse, because falsehoods are more easily refuted US Newspaper press grew slowly until the last years of 18 th Century because of o More readership o Less control from government o Growing workforce o Printing networks o Elevation in social status o Political unrest People learned to rely on the press to warn them of infringements (i.e. Stamp Act of 1765) 1776 Constitution and freedom from British control o Anti-Federalists (R): oppose Constitution claiming it gave too much power to the...
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This test prep was uploaded on 04/21/2008 for the course JCM 200 taught by Professor Landesburg during the Spring '08 term at Elon.

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Mass communications chapter notes - Mass Communications in...

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