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4-1 Organizational E-commerce Case Study Analysis- Amazon.docx

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Running head: [SHORTENED TITLE UP TO 50 CHARACTERS]14-1 Organizational E-commerce Case Study Analysis: AmazonAngel WindleySouthern New Hampshire University
[SHORTENED TITLE UP TO 50 CHARACTERS] 24-1 Organizational E-commerce Case Study Analysis: AmazonAmazon is the world’s largest retailer that sells over forty categories of products and isalso an e-commerce and internet technology platform,a fulfillment and logistics platform, asearch technology, and advertising platform. In 2018 Amazon had a net revenue of $40.08 billionin sales.E-Business StrategiesAmazon has implemented three e-business strategies that have helped to make it a retailgiant.The first strategy is affordable prices. Amazon offers customers products at huge discountcompared to retail. The second strategy is unrivaled selection. Amazon has the largest selectionof goods in any category. The third strategy is convenience. Amazon is customer focused andstrives to make shopping an enjoyable, easy experience.

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Term
Fall
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Jeff Bezos

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