invisalign case notes - 1 Christi wants to strategize with beth how they can convert consumer interest into use of the invisalign system 2 Invisaligns

invisalign case notes - 1 Christi wants to strategize with...

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1. Christi wants to strategize with beth how they can convert consumer interest into use of the invisalign system 2. Invisaligns target consumer is adults and adolescence with mild to moderate cases of malocclusion- target affected those sensitive about their appearance 3. American Academy of Cosmetic Dentristy felt that 74% of all respondents feel a unattractive smile could hurt a persons career success 4. No competition except standard braces 5. 6. Revenue increased (almost doubled from 2000 to 2001). 7. Operating expenses increased in 2000 but decreased in 2001 (operating expenses mainly based on marketing and sales)

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