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Political-Legal and Cultural Environment.pdf -...

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Political-Legal and Cultural EnvironmentPolitical-Legal EnvironmentSome nations are very receptive to foreign firms; others are lessaccommodating.Companies must consider a country’s monetary regulations.Most international trade involves cash transactions. Yet many nations havetoo little hard currency to pay for their purchases.They may want to pay with other items instead of cash – e.g.,barterCultural EnvironmentThe Impact of Culture on Marketing Strategy.The seller must understand the ways that consumers in differentcountries think about and use certain products before planning amarketing program.
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Term
Spring
Professor
BEBKO
Tags
Globalization, Social critics

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