Test Two 2030 Study Guide - Test Two 2030 Study Guide...

Test Two 2030 Study Guide
Survey Research (Chapter 8)
Researchers have many methods for collecting data through surveys, such as mail
questionnaires, personal interviews, or online surveys conducted over the Internet.
- Selecting an appropriate method and implementing effectively is important
Survey: A data collection method that collects data from a subset of a population using
standardized questionnaire.
Typical survey: the researcher selects a sample of respondents and administers a
standardized questionnaire to them.
Variable: an element, feature of factor that is liable to change or vary.
Operationalization: is the process of strictly defining variables into measurable factors.
In social research, variables are often operationalized (measured ) when researchers ask
people questions as a way of getting data for analysis and interpretation.
Standardization: to minimize variation in:
- Interviews
- Questions
Open- ended question: Questions to which respondents are asked to provide their own
answers
Open-ended questions are used in:
- Qualitative interviews
- In-depth interviewing
- Telephone Surveys
- Self administered questionnaires
- Also used in survey research
Close-ended questions: The respondent is asked to select an answer from among a list
provided by the researcher.
- Greater uniformity of responses
- Easier to process
- Can be coded and transferred into a computer
- Structuring can overlook some important responses (may omit certain answers the
respondent thought were important)

Construction should be guided by exhaustive : include all the possible responses that
might be expected (adding “other”______. Please specify).
Contingency question : A survey question intended for only some respondents,
determined their responses to some other question
i.e. have you ever smoked marijuana?
- 2-5
- 6-10
- More than 10 times
When you want to ask several questions that have the same set of answers you would
typically use a Linkert Response:
- Agree
- Strongly agree
- Disagree
- Strongly disagree
- Undecided
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- Response Role: The number or people participating in a survey divided by the
number selected in the sample. (In the form of a percentage)
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- Survey design 1
- Response Quality of Self-Administered Questionnaires: Comparison Between Paper
and Web Questionnaires.
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- Objective of the article is to analyze the quality of information collected by self-
administered surveys using post or internet.
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- Open-ended question showed longer answers
- Open questions with numerical answers generated better response than the use of
the blank space left in the paper questionnaire.