Test Two 2030 Study Guide - Test Two 2030 Study Guide...

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Test Two 2030 Study GuideSurvey Research (Chapter 8)Researchers have many methods for collecting data through surveys, such as mailquestionnaires, personal interviews, or online surveys conducted over the Internet.-Selecting an appropriate method and implementing effectively is importantSurvey: A data collection method thatcollects datafrom asubsetof a population usingstandardizedquestionnaire.Typical survey: the researcher selects a sample of respondents and administers astandardized questionnaire to them.Variable: an element, feature of factor that is liable to change or vary.Operationalization: is the process of strictly defining variables into measurable factors.In social research,variablesare oftenoperationalized (measured) when researchers askpeople questions as a way of getting datafor analysis and interpretation.Standardization: to minimize variation in:-Interviews-QuestionsOpen- ended question: Questions to which respondents are asked to provide their ownanswersOpen-ended questionsare used in:-Qualitative interviews-In-depth interviewing-Telephone Surveys-Self administered questionnaires-Also used in survey researchClose-ended questions:The respondent is asked to select an answer from among a listprovided by the researcher.-Greater uniformity of responses-Easier to process-Can be coded and transferred into a computer-Structuring can overlook some important responses (may omit certain answers therespondent thought were important)
Construction should be guided byexhaustive: include all the possibleresponsesthatmight beexpected(adding “other”______. Please specify).
Contingency question: A survey question intended for only some respondents,determined their responses to some other questioni.e. have you ever smoked marijuana?-2-5
-6-10-More than 10 timesWhen you want to ask several questions that have the same set of answers you wouldtypically use aLinkert Response:-Agree-Strongly agree-Disagree-Strongly disagree-Undecided-
---Response Role: The number or people participating in a survey divided by thenumber selected in the sample. (In the form of a percentage)--Survey design 1-Response Quality of Self-Administered Questionnaires:Comparison Between Paperand Web Questionnaires.--Objective of the article is to analyze the quality of information collected by self-administered surveys using post or internet.--Open-ended question showed longer answers-Open questions with numerical answers generated better response than the use ofthe blank space left in the paper questionnaire.

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Term
Winter
Professor
EytanLasry
Tags
researcher, focus groups

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