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walmart Strategic management.docx - Strategic management...

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Strategic managementStrategic management is an ongoing process of finding and utilizing opportunities tomaintain a competitive edge and determining the path in which the firm will go in the future.Additionally, it entails a succession of successful choices made by management that determinethe firm's development and success. It is the art of properly managing an organization's personnelto align it with its objectives and ambitions strategically.Walmart Strategic ManagementWalmart is a global retail corporation based in the United States of America that is amarket leader in cost leadership. Walmart's value chain analysis examines the chain of operationsthat extends from the product's idea and raw materials through its sales, marketing, and customersupport. Apart from the value chain analysis, the study's flow illustrates the Walmart businessstrategy, providing a deeper knowledge of the company's strategic management. Both of thesetechniques contribute to Walmart's success and ability to compete globally. Walmart's functionalareas are aligned with its strategic objective of maximizing resource utilization. Additionally, theorganization measures the difference between its current and projected strategies to maintaincontrol over the intended output and boost production. The company's primary emphasis is onmanaging risks associated with competitive pressures caused by a changing environment,developing technology, and shifting client preferences.Wal-Mart Shops, Inc., or Walmart, is an American multinational retailer that operatesmarkets, grocery stores, and supermarkets. The headquarters of the company are located inBentonville, Arkansas. The organisation was founded by Sam Walton in 1962 and consolidatedon October 31, 1969. Walmart operated 11,718 stores and clubs in 28 countries under 59 distinctbrand names as of January 31, 2018. Walmart is the world's largest business in terms of revenue– approximately US$485.87 billion in 2017, according to the Fortune Global 500 – and theworld's largest private employer, employing 2.3 million people. The Walton family owns thecompany, which is publicly traded as a family-owned enterprise.
Why I ADMIRE"The key to effective retailing is to satisfy your consumers. And, honestly, as a customer,I want everything: a diverse selection of high-quality products; the best available pricing; apromise of satisfaction with your purchase; friendly, competent service; convenient hours; freeparking; a pleasant shopping experience."VisionSam Walton's principles and ideals govern the company. Walmart's vision statementsummarizes the objectives: "To be the greatest retailer in the hearts and minds of customers andworkers." The company strives to maintain the top position in the retail industry. Walmart hasessentially secured the "best retailer" status for a part of its goal at the moment.

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