ENTR Summer 2016 Final Course Outline

ENTR Summer 2016 Final Course Outline - ENTR 6645 S 3.00...

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Corporate Entrepreneurship Course Outline Summer 2016 Wednesday, 7:00-10:00 pm,beginning on May 4 ROOM W136 SSB Instructor Assistant Steve Pulver Office: SSB N305P Phone:(416) 540 9167 (cell) (416) 487 6346 (home) e-mail: [email protected] Secretary: Clara Kan Office: SSB N305P Room: N305A Phone: (416) 736-2100 ex. 77960 e-mail: [email protected] Steve Pulver Bio I have been an entrepreneur for more than 30 years, working both inside and outside established corporations. I bring this practical experience, and my Schulich MBA to ENTR 6645 in order to make the class relevant and meaningful to students. I should mention that I funded my MBA by writing and performing stand-up comedy across North America, so while there is a lot of material to cover, there are more than a few laughs to be had. Finally, my experience is in the area of marketing and advertising consumer goods and entertainment products, and therefore, this course will reflect my experiences in business. Brief Description The course focuses on entrepreneurial activities in large, established corporations. To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. The course will introduce students to the best practices and theory on fostering innovation through the process of identifying new ideas and converting them to commercial products and new businesses. We will discuss strategies, organizational structures and implementation challenges of new ventures within an established corporation as well as options to leverage external partners outside of the boundaries of the corporation within the process of developing new businesses. The course will be taught primarily through case studies, supplemented with lectures, guest presentations by corporate entrepreneurs, and group projects. Importantly we will spend a class looking specifically at the music business and how that serves as a paradigm for innovation. The music business is an industry where new products represent as much as 80% of sales in a fiscal year. Additionally we will have an innovation lab in the second session, where we will develop a concept for a new product and run it through a live focus group with a trained moderator in class in order to refine it. This will introduce students to the process many organizations undertake to launch consumer products. ENTR 6645 S 3.00: Corporate Entrepreneurship
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ENTR 6645 p. 2 More importantly, this process will give students a proven successful method to help them think laterally and creatively. Prerequisites: All 5000-series Required Foundations of Management Core Courses. Students should possess appropriate marketing, accounting, and finance knowledge. At this point in your business studies it is assumed that you have advanced knowledge in these areas. Having successfully completed ENTR 6605–Entrepreneurship and Small Business or
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