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08 Activity 1 – ARG_MIS.docx - 08 Activity 1 – ARG...

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08 Activity 1 – ARGInstructionsApplying Strategic-Level Information Systems for Known Industries1.Pick a specific industry that can use either or both strategic productioninformation systems and strategic marketing information systems. Refer to theapplications listed on your handout to have ideas.COMPANY:Red Bull GmbHDESCRIPTION:An Austrian private company known for its range of energy drinks of the samename. It is also known for its sponsorship of a range of sporting events and teams. Theheadquarters of Red Bull GmbH are in Fuschl am See, Salzburg.PICTURE:The business became the first to market with a wholly new product. Energy drinks fall into thiscategory. The energy drink firm has become one of the most well-known beverages and isregularly connected with extreme sports or events for more than three decades. With aSTRATEGIC PRODUCTION INFORMATION SYSTEM, the company practices wall-to-wallproduction, making its cans 100% recyclable, as there is a steady surge in demand for theirproducts because they use cans as the container for their energy drinks. Every year, it savesmore than 5,313 tons of CO2.

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Term
Fall
Professor
professor_unknown
Tags
Formula One, Red Bull GmbH, FC Red Bull Salzburg

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