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Assignment_data_analysis.docx - DATA ANALYSIS GAA 8023...

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DATA ANALYSISGAA 8023(QUIZ)BY:NUR ATIQAH BINTI ABDUL AZIZ4160268LECTURER :DR. HIZRAL TAZZIF HISHAM
Strength and weakness of Qualitative and Quantitative data.StrengthWeaknessQualitativedataQualitative methods aretypically more flexible – that is,they allow greater spontaneity andadaptation of the interactionbetween the researcher and thestudy participant.Ability to provide complextextual descriptions of how peopleexperience a given research issue.It provides information about the“human” side of an issue that is,the often contradictory behaviors,beliefs, opinions, emotions, andrelationships of individuals.Qualitative methods are alsoeffective in identifying intangiblefactors, such as social norms,socioeconomic status, genderroles, ethnicity, and religion,whose role in the research issuemay not be readily apparent.Major features of qualitativedata is that it is well collectedwhich focus on naturally events inordinary settings.

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Term
Winter
Professor
NoProfessor
Tags
Qualitative Research

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