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Bundling - www.swapnotes.com Bundling Overview The...

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Bundling Overview The scenario b “I’ll sell you product A and product B for $X separately, but if you buy both product A and product B I’ll give you a discount” Bundling is also referred to a “package discounting” Lepages is the leading “package discount” case LePages v. 3M (2003) Facts: 3M is a large conglomerate which makes “scotch tape”; LePages is a small company which makes transparent tape which competes w/ 3m’s scotch tape…3M offered to give discounts/rebates on its other product lines if customers would buy their scotch tape…LePages says “how can we compete in the transparent tape market when we cant match 3M’s discounts in all the other product lines?”
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