HKD - Prof. Beaubien International Business 4/6/2008 Case...

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Prof. Beaubien International Business 4/6/2008 Case Analysis: HKD Many lessons can be learned from Disney’s experiences in global expansion. The strategies employed in the three international park openings encompassed a wide spectrum of successes and failures. The most successful international expansion, Tokyo Disney Resort, had a simple and less risky mode of entry in its designer and licensor partnership with Oriental Land Co. Disney assumed no ownership or equity in its first international park and received $100 million royalty yearly. This park also had annual attendance of more than 25 million visitors. Euro-Disney, later renamed Disneyland Resort Paris, was a 49% owned international subsidiary that experienced crippling cost- overruns and extended negotiations with local authorities. The French, although major consumer of Disney comic books, resisted what they believed the new theme park represented, American cultural imperialism. Other policies Disney tried to enforce in its Paris location also ran counter to French cultural norms and offended park visitors and
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HKD - Prof. Beaubien International Business 4/6/2008 Case...

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