yan 2.pdf - OUM BUSINESS SCHOOL JANUARY SEMESTER 2022 BBCG...

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OUM BUSINESS SCHOOLJANUARY SEMESTER 2022BBCG 3103CORPORATE GOVERNANCEMATRICULATION NO:<MATRIC NO>IDENTITY CARD NO.:<IC NUMBER>TELEPHONE NO.:<TELEPHONE>E-MAIL:<EMAIL ID>LEARNING CENTRE:<LEARNING CENTER>
Table of ContentsPART I : VISION & MISSION...............................................................................................3PART II : EXTERNAL ANALYSIS...........................................................................................4PART III : INTERNAL ANALYSIS...........................................................................................9PART IV : FORMULATING................................................................................................13IV. I : SWOT............................................................................................................................13IV . I . I : TOWS MATRIX..........................................................................................................14IV . I . II : STRATEGIES.............................................................................................................15IV . II : STRATEGIC POSITION ACTION AND EVALUATION.........................................................16PART V : IMPLEMENTING................................................................................................17V . I : CORPORATE STRATEGY..................................................................................................17V . II : BUSINESS STRATEGY.....................................................................................................17CONCLUSION..................................................................................................................18REFERENCE.....................................................................................................................21
PART I : VISION & MISSIONAmway Malaysia began 43 years ago with the vision of “Helping People Live Better Lives”.We aim to help people everywhere discover their potential and achieve their goals by offeringbetter products and opportunities for the future, and by sharing generously with the globalcommunity.”Amway aspire to help people all walks of life realize their true potential andaccomplish their goals through our Founders' Fundamentals of Independence, Family andReward. This includes developing and building relationships, as well as delivering sustainablemarket opportunities backed by creative and high-quality products, beauty goods andhousehold items (Amway Malaysia, 2020). The partnership with Amway Business Owners(ABO) and the industry continues to expand as one of the world's biggest direct sale firms.Over the years. We have built an enduring legacy together based on a firm framework ofcooperation, mutual love and trust by reaching out and altering the lives of various peoples(Amway Malaysia, 2020). The assessmentof Amway’s vision in the context of productiveelements and poor elements is below.Firstly, directional, quick to connect, and feasible are the effective elements that Amway hasin its vision. The vision is directional in terms of its path, as it outlines the strategic course thatmanagement has planned to assist the business for the future. Amway's strategic course partnerswith ABOs to provide potential customers with Amway's goods so that potential customers canaccomplish their aims in life by purchasing Amway's products or entering the ABOsthemselves. Achieving the targets means whether achievement is accomplished by earningextra money for individuals and families, a deeper sense of satisfaction, providing a happierlife for loved ones, or something completely new. It is easy to convey the vision as it has novery long explanation or substance. In 5-10 minutes, it can be clarified. It is feasible as well. Feasible means something conveniently accomplishable. The vision hereis possible because the multi-level marketing of Amway helps the company, as both customersand ABOs, to approach any person on the market. Therefore it helps both the manufacturer andABOs or customers to accomplish their aims and help both sides, where the company can getits goods distributed around the market and the ABOs get advantages of being a member of thescheme. Secondly, it is too large for the weak elements that Amway has in its vision. The visionof the company is so large that the company, all-inclusive, could go in most directions, seekmost opportunities, or join most companies. Furthermore, Amway does not reveal whether or

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