IKEA - Unit Code Unit Name Assignment Weightage Marker Range 8 10 4-7 0-3 Range 8 10 4-7 0-3 Range 15 20 7 14 0-6 Range 15 20 7 14 0-6 Range 18 25 10 17

IKEA - Unit Code Unit Name Assignment Weightage Marker...

  • Murdoch University
  • BUS 317
  • Essay
  • srhna
  • 33
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Student ID 31834087 31910072 Unit Code BUS317 31910368 Unit Name Strategic Management 32129347 Assignment Group Case Report 32020584 Weightage 25% Marker Frankie Yee Range Marks 8 - 10 4 - 7 0 - 3 Range Marks 8 - 10 4 - 7 0 - 3 Range Marks 15 - 20 7 - 14 0 - 6 Range Marks 15 - 20 7 - 14 0 - 6 Range Marks 18 - 25 10 - 17 0 - 9 Range Marks 7 - 10 0 - 6 Range Marks 0 - 5 4 90 22.5 Recommendations & Implementation (25%) Environmental Analysis (Internal Evaluation) 20% Clear description of organisation's competencies and capabilities constructed from application of appropriate tools (value chain, functional analysis) 18 Organisation's capabilities and competencies are outlined but the basis is vague as the tools are not applied well. Organisation's capabilities and competencies are vague and unclear; tools are poorly applied or absent 18.5 Significant strategic issues and key problems overlooked; conclusions are not logical and/or not substantiated in fact; alternatives do not relate to the problems identified; SAVED not conformed to general and industry analyses weak Analysis, Argument & Strategy Formulation (20%) Sharply focussed diagnosis of strategic issues and key problems ; reached logical, insightful and well substantiated conclusions; reasonable alternatives generated and conform to SAVED Major strategic issues and key problems identified but with lack of clarity and focus; conclusions are generally logical and substantiated in fact; some alternatives generated do not follow logically from the analysis; SAVED described. Environmental Analysis (Industry) 10% Industry power analysis is comprehensive and persuasive; major driving forces and key trends; comprehensive evaluation of opportunities, threats and industry attractiveness relative to the firm identified. 9 Industry power analysis is adequate, with some driving forces missed; somekey trends are identified; evaluation of opportunties, threats and industry attractiveness relative to the firm is satisfactory. Industry power analysis is weak with major factors missing; few industry trends identified; evaluation of opporotunities, threats and industry attracytiveness relative to the firm is poor/absent. Environmental Analysis (General) 10% Thorough PEST undertaken; key environmental forces and trends identified; comprehensive evaluation of opportunities and threats Adequate PEST - some key forces and trends identified, others overlooked, resulting in incomplete opportunity and threat evaluation Poor PEST - key forces and trends overlooked, descriptive in nature, lacking analysis; opportunity and threat evaluation is poor. 8.5 Name Mahendran s/o Subramaniam Muniand Teo Li Ting Ng Huiqi Wang Zhe Yeo Sung Sung, Elizabeth Total (100%) Total (25%) 23.5 Recommendations are reasonable, generally follow from the analysis and are adequately justified;only some value chain activities are identified for action during implementation (what change is needed?) Drew on marginally relevant and reliable literature; Referencing is weak Budget (5%) Presentation of paper & Quality of research (10%)

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