wsterms - Two-sex system: As opposed to a one-sex model...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Two-sex system: As opposed to a one-sex model where a society views males and females as one and the same, a two-sex system views and interprets males and females different in type as opposing characters. Binary oppositions: refers to an “either-or” conceptualization of “race” as black/white, or gender as masculinity/feminity, in contrast to a system allowing for multiple racial or gender identities. Sexual division of labor: This term was introduced during various lectures in order to emphasize the ways in which women are consigned to domestic, reproductive labor while men are associated with work in the marketplace (or public sphere). By understanding the sexual division of labor, we are able to see the ways in which a commodity culture relies on gender ideologies to produce images of men and women, to organize the television schedule, to create genre formulas around sexual difference, and to hail women as consumers (as the ones who shop ). John Fiske’s article on the television soap opera as a feminine genre argues that the genre reflects and reinforces the association of women with the private sphere of the family and home. Connotative meaning: hidden messages, the inferences, and the hints that emerge from the story, character, etc. Ex: Diane Raymond ; hidden in a text that a culture of homophobia and heterosexism bars us from seeing Denotative meaning: explicitly presented in a text. Ex; Diane Raymond openly gay character rather than hinting at homoeroticism of lucy and ethel Ideology: set of beliefs that support and reproduce a set of material relations and distribution on power. They dominate the ways we live and how we understand the world around us. Ex: Kellner notes that media images shape our ideology Hegemony: process by which those is power secure the consent of the socially subordinated to the system that operates or subordinates them. The power and dominance that one social group holds over others, according to Lull (Ex) . Not through brute force but persuasion, mystification, and consent it makes ideologies seem self-evident, indisputable, normal, and natural. Counter hegemony: oppositions to the dominant forms of hegemony. Examples: graffiti, punk, rap, etc.) Lull Cultural pedagogy: contributions to teaching us how to behave, what to think, believe, fear, and desire, they show us how to dress and how to shop, how to respond to other social groups, how to be popular, how to conform. Mass media is a source of cultural pedagogy. Ex: Kellner says we insert ourselves into this culture through our consumption, negotiation, and interpretation of these media elements Critical media literacy: Cultural Media Literacy refers to the process of analyzing the ways in which different forms of media effect their audience and how various audiences interpret and use media culture in different ways. In "Cultural Studies, Multiculturalism and Media Culture" by Douglas Kellner, the author describes three components of media literacy: production and
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
politcal economy, textual anaylsis, and audience reception. political economy analysis:
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/21/2008 for the course WOMEN ST 50c taught by Professor Terry during the Spring '08 term at UC Irvine.

Page1 / 4

wsterms - Two-sex system: As opposed to a one-sex model...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online