MARKET SEGMENTATION•Market segmentation divides a market into well-defined slices.Amarket segmentconsists of a group of customers who sharea similar set of needs and wants (Kotler & Keller, 2012)•Market segmentation is the practice of separating a market ofprospective customers into groups, or segments, based ondifferent features•These segments are composed of consumers who will respondequally to marketing strategies and they share the same traitssuch as similar interests, needs, or locations.