Jones Blair Case

Jones Blair Case - Jones Blair Paint 1. How would you...

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Jones Blair Paint 1. How would you characterize the architectural paint/coatings industry and Jones blair’s trade area? Out of the 50 counties Jones Blair sells in, the majority of their sales come from the DFW area. Recently though, competition in the DFW area has risen in the do-it yourself market and more of their sales have come from outside of the DFW market and the professional painters segment. 2. How might you segment Jones Blair’s market area I think Jones Blair needs to create a segment in the DFW area that focuses strictly on the professional painters. Since competition hasn’t attracted this segment yet, there is room for growth. Also, they should create a DIY segment outside of the DFW area and continue to grow it. 3. Which segment(s) represent opportunities for Jones Blair The main segments that represent opportunities for Jones Blair are professional painter in all their 50 counties, as well as DIYer’s and professionals outside of DFW. 4.
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Jones Blair Case - Jones Blair Paint 1. How would you...

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