Course Hero Logo

PORTER R SCMA 1020_ CHAPTER 10 ASSIGNMENT 1.docx - Reginald...

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 1 - 2 out of 2 pages.

Reginald PorterSCMA 1020 Research and Case StudiesApril 20, 2022Chapter 10 Assignment 1Discussion Questions:1.Iris Rice is planning to take a huge step toward changing Polly’s Sweet Treats andDrinks’ business strategy. What does she need to do to collect the type of data she’ll requireto make an effective decision? Explain what you would do if you were her. What would beyour plan? Be specific.Iris is correct on her part that she needs more data before making anychanges or introducing something new. This data would come from the customers itself who visitPolly's on a daily basis.a.) Iris should take feedback from the customers whether they like the menu at Polly's or not andif they would like to add sandwiches on the menu or not.( Target should be the people who comearound evening time and can have sandwiches in snacks)b.) Iris should also design a questionnaire wherein, she should asked question to customersrelated to full course meal. If Polly's were to introduce a full course meal what would customerslike to add in their plate.Iris should ask the customers to design a customized full course meal for themselves which theycould eat daily sitting at Polly's.( The target should be the people who come during lunch time oraround dinner time). This data approaches would help Iris take her decision on whether sheshould make sandwiches and full course meal a part of menu or not.2.Assume Iris moves forward with her plan to change the menu. This could alter thecurrent customer base. Advise her on actions she should take to address customerdefections. Explain how the actions will benefit her and potentially prevent customerdefections.If Iris alters her menu and introduces sandwiches and full course meal to her menu,
End of preview. Want to read all 2 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
N/A
Tags
Meal

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture