Tourism and Hospitality BBA.pptx - Tourism and Hospitality...

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Tourism and HospitalitySet – Location, Place, DistributionNo copyright infringement intended, These slides areonly for educational purposes
Distribution Basics
Distribution Channel Functions
Distribution Triangle
Distribution in Tourism/HospitalityYour Branded Website:Prospective guests form their first impression of your hotel long before they walk through the door. A world-class website touts the value your hotel provides to guests and gives the ability to offer attractive offers through the direct channel’sbooking engine. According to Forbes,91% of consumersprefer interactive and visual content over traditional, text-based, or staticmedia, so beautiful, high-resolution images are a must.Online travel agencies (OTAs):OTAs such as Booking.com, Expedia, and Priceline typically spend millions of dollars on marketing,providing your hotel with advertising coverage that would be difficult to gain otherwise. OTAs are often conversion-oriented and user-friendly, allowing travelers to compare multiple options on the same screen. Many OTAs are available, so choose the one that bestspeaks to your target audience.Metasearch:Metasearch engines such as TripAdvisor andGoogle Hotel Adsretrieve data from multiple OTAs and other saleschannels (including Brand.com) and present booking options to online lookers simultaneously for easy comparisons. Rate parity is anessential consideration on Metasearch to ensure Brand.com appears as an attractive option to potential guests.

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Term
Spring
Professor
Albert John

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