Exercise on Marketing Principles in Tourism5CValueContextThe area is new and locals are getting used totouristsCollaboratorsTransportation UnionCompanyFood and Lodging in a Forest RetreatCustomersPrimary: AdventurersSecondary: Corporate ClientsCompetitorsPre-existing local micro-players small in number4PValueProductTangible + IntangiblePlaceOne Outlet
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Marketing, Forest Retreat, Real Traveller, Transportation Union