Exercise on Marketing Principles in Tourism.docx - Exercise...

This preview shows page 1 out of 1 page.

Exercise on Marketing Principles in Tourism5CValueContextThe area is new and locals are getting used totouristsCollaboratorsTransportation UnionCompanyFood and Lodging in a Forest RetreatCustomersPrimary: AdventurersSecondary: Corporate ClientsCompetitorsPre-existing local micro-players small in number4PValueProductTangible + IntangiblePlaceOne Outlet
End of preview. Want to read the entire page?

Upload your study docs or become a

Course Hero member to access this document

Term
Spring
Professor
Albert John
Tags
Marketing, Forest Retreat, Real Traveller, Transportation Union

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture