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1 - Page 1 of 33 This chapter has 151 questions 0 Scroll...

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This chapter has 151 questions. Scroll down to see and select individual questions or narrow the list using the checkboxes below. 0 questions at random and keep in order Multiple Choice Questions - (95) Blooms: Create - (1) True/False Questions - (25) Blooms: Remember - (45) Essay Questions - (31) Blooms: Understand - (59) Odd Numbered - (76) Difficulty: 1 Easy - (45) Even Numbered - (75) Difficulty: 2 Medium - (59) AACSB: Analytic - (143) Difficulty: 3 Hard - (47) AACSB: Communication - (2) Learning Objective: 01-01 Define the role of marketing in organizations. - (104) AACSB: Ethics - (3) Learning Objective: 01-02 Describe how marketers create value for a product or service. - (26) AACSB: Technology - (4) Learning Objective: 01-03 Understand why marketing is important; both within and outside the firm. - (21) Accessibility: Keyboard Navigation - (120) Topic: Marketing Enriches Society - (1) Blooms: Analyze - (10) Topic: What Is Marketing? - (130) Blooms: Apply - (36) Topic: Why is Marketing Important? - (20) 1. Marketing is an activity that only large firms with specialized departments can execute. True False Marketing activities can be performed by organizations of all sizes and by individuals. True / False Question AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 01-01 Define the role of marketing in organizations. Topic: What Is Marketing? 2. Good marketing is not a random activity. True False Good marketing requires thoughtful planning. True / False Question AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 01-01 Define the role of marketing in organizations. Topic: What Is Marketing? 3. Understanding a customer's needs and wants is fundamental to marketing success. True False The needs and wants of the customer must be an integral part of marketing planning. True / False Question AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 01-01 Define the role of marketing in organizations. Topic: What Is Marketing? 4. Marketers might wish to sell their products to everyone, but it is not practical to do so. True False A good marketer will seek out potential customers who have an interest in the product and the ability to buy it. True / False Question AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 01-01 Define the role of marketing in organizations. Topic: What Is Marketing? 5. The four Ps include product, promotion, planning, and place. True False The four Ps are product, price, promotion, and place. True / False Question AACSB: Analytic Accessibility: Keyboard Navigation Blooms: Remember Difficulty: 1 Easy Learning Objective: 01-01 Define the role of marketing in organizations. Topic: What Is Marketing? 6. The group of firms that makes and delivers a given set of goods and/or services is called a supply chain.
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  • Spring '12
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  • Marketing, AACSB, Keyboard Navigation, Multiple Choice Question

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