Pricing Strategies Quiz: Principles of Marketing - BUS201_1011.pdf

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5/6/22, 12:07 AMPricing Strategies Quiz: Principles of Marketing - BUS201_1011Page 1 of 9Pricing Strategies QuizDueMay 8 at 11:59pmPoints15Questions15AvailableMay 2 at 12am - May 8 at 11:59pm7 daysTime LimitNoneAllowed Attempts2Attempt HistoryAttemptTimeScoreLATESTAttempt 117 minutes14 out of 15!Answers will be shown after your last attemptScore for this attempt:14out of 15Submitted May 6 at 12:07amThis attempt took 17 minutes.Take the Quiz Again1 / 1 ptsQuestion 1Sam, a buyer for a small warehouse company, is looking to purchase aforklift from Caterpillar or Komatsu. He is looking for a reliable, narrowforklift to fit between the warehouses’ smaller aisles and that is a lowerprice. Sam doesn’t need added-on services; he is well-versed in usingand maintaining large equipment. He evaluates the forklift types anddecides on a Komatsu. Sam chooses the Komatsu for its perceivedreliability and it is $1500 less than the Caterpillar forklift. Whichapproach that Komatsu took was a success for Sam as a customer?
5/6/22, 12:07 AMPricing Strategies Quiz: Principles of Marketing - BUS201_1011
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Term
Fall
Professor
phillips
Tags
Marketing, Pricing, Komatsu

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