Unit VIII scholarly activity - Name Nguyen Dinh SID 252979 Unit VIII Scholarly Activity Date Athletic Supreme Marketing Metrics Sale Metric Sale growth

Unit VIII scholarly activity - Name Nguyen Dinh SID 252979...

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Name: Nguyen Dinh SID: 252979 Unit VIII Scholarly Activity Date: 02/07/2016 Athletic Supreme Marketing Metrics
Sale Metric: Sale growth: Sales growth: Sales growth metrics track the rate at which a business’ sales revenue increases or decreases. It is a key data point to monitor as it directly relates to growth projections. It is measured over multiple periods of time to establish growth trends that will show your revenue spikes over monthly or quarterly sampling (Klipfolio, n.d.). Sale growth is tracked using total sale revenue number for each month. Over the course of time these data points can be plotted in a graph to give a visual representation of the growth of the business. To take it a step further, a business that sell multiple type of products can separate their total sales into categories and look for trends that will assist them in marketing the right type of products at the right time of the year. Athletic Supreme tracks their total sales on a monthly basis and discusses their results at the end of the month. Since the company have been in business for 10 years they have been able to track spikes across their multiple categories of good sold. For instance, they have been able to use their data on project sales in the type of active- wear upon the different season throughout the year. They will know what the best- selling is for that season. On the next year, they will pay more attention to that product and get their inventory ready for that, so the out of stock risk will be minimize. This will also help them to forecast the demand more accurately, and increase the profit over the year. Customer readiness to buy metrics:
Preference: This is metric determines how well a company does in persuading potential customers to use their services or buy their products. One way to do this is by producing and providing benefits statements that highlight reasons for those prospective customers to do business with you (Isidro, n.d.). This is accomplish with a robust advertising and marketing division that is tuned in to the need of the target audience that is being sought out.

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