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notes for 2nd test in MASS MEDIA

notes for 2nd test in MASS MEDIA - Radio The Men Who...

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Radio The Men Who invented the Radio -The Early Years Samual B. Morse -invented the telegraph -Morse Code -Wire Communication Alexander Graham Bell -The Telephone Gualielmo Marconi -Wireless Communication -1896 he patents his invention First Trans-Atlantic Signal in 1901 -Ship to Shore Communication -The Titanic 1912 First Voice Transmission -Lee Deforest patents the Vacuum Tube/Audion Tube -the final “piece of the Puzzle” -Makes voice transmission possible -Known as the father of Radio David Sarnoff -Founded as RCA creates a commercial structure for radio -Invents the Network Radio William Paley, CBS KDKA Pittsburg, PA -First Commercail License -Debuted November 20, 1920 w/ Harding/Cox election returns -Frank Conrad was the first announcer Radio Develops Rapidly -NBC 1926 -CBS 1927 Marconi & Sornoff Develop and Empire -Some Financial disputes -RCA Develops NBC Red and NBC Blue Network -Eventually in 1943 they would sell the Blue Network which would become ABC Radio Press War -Newspapers were afraid Radio would put them out of Business -Try to force wire services not to sell news to radio stations Radio’s Golden Age -Entertainment takes priority in Radio Programming Radio Networks - comedy -drama -soap operas -Live Music/Entertainers/Variety Shows -Advertisers Supported -Network Opperations -Most Economical
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Radio Act of 1927 -Developed Policy for Radio Expansion -Set up License Issue Procedure and renewal criteria -Reduced Spectrum Chaos -Created Federal Radio Commission Communications Act of 1934 -Creates the FCC- The Federal Communications Commission Radio Expands Throughout the 30’s and 40’s -Roosevelt Fireside Chats -Edwin Armstrong Invents FM in 1934 War of The Worlds( HG Wells) Halloweens Eve in 1938 -Mercury Theatre of The Air on CBS -Heard by 32 million listeners -Orson Wells -Fake invasion by Martians on a radio drama scares the nation -Panic breaks out News Departments -Develop because of FCC interpretation of “public interests, convience, and necessity. -Public Service -Criteria for renewal of license -Public owns the airways Edward R. Marrow—1 st well known radio journalist and most trusted -Programs- Hear it Now and See it Now Golden Age Radio Continues Untill -TV debuts commercially in 1948 -will be temporarily saved when the FCC imposes a freeze on licenses which lasts until 1952 -Gives Radio time to reinvent themselves -National Advertisers move more to TV -Stars/Programs Move to TV -Network Structure of Radio ends Radio Re-invention -Recorded Music -Youth Oriented -Local Advertising -Local Formats and Programming Structure -Emphasis on Demographics -Who do you want to please? Rock and Roll on Radio in 1950s -Created Controversy -Racism in the Industry -Cover Versions of Black Artists Music Dominated Radio Playlists -Some said no songs by blacks and some DJs got fired for playing then -Rock & Roll combination of Blues, Country, and swing music
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-Grew out of New Orleans, Kansas, and Chicago Musical Communities -Covered Artists like Fats Domino, Little Richard Alan Freed -Popular Disk Jockey who played black artist
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