nonprofit notes - Marketing for Non-profits 12:26:00 PM...

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Marketing for Non-profits 17/04/2008 12:26:00 Purpose Publicity Communication - Put it in a vernacular you can understand and will remember. Offer a service Analyze needs Predict wants Estimate demand Predict when Determine where Estimate price Decide promotion Estimate competition Evolution of nonprofits Four stages since American Revolution o Voluntary/civic model Service not available from government provided by neighbors. Willingness to share o Philanthropic patronage Wealth of industrial age Generosity of wealth o Rights and entitlements Public tax funs that serve the general interest o Competitive/market stage Two new realities Cannot rely upon traditional sources of support
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Increasingly turn to marketplace for support Attract new markets in a flood of competitors Target markets,  squeeze most impact from few resources.
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