1. What are sure-fire techniques for providing superior customer service? One sure- fire technique for providing superior customer service is to provide immediate solutions to any problems a customer may have. By doing this you are showing the customer that they are important and that you care. Some other sure fire techniques for providing superior customer service are: to offer extra information of value to customers, always go the extra mile to make the customer feel welcome and happy, and always be both personal and appropriate (Gibson, 2012). 2. What situations and practices might provide easy traps for inferior customer service? One situation that might provide an easy trap for inferior customer service is giving the customer less than what they expected. Other situations and practices that might provide easy traps for inferior customer service is showing customers lack of courtesy or attention, using inappropriate or unprofessional behavior or language, and projecting an indifferent attitude (Gibson, 2012).