BaepProject1

BaepProject1 - BAEP 452 Febuary 5, 2007 Project # 1 Status...

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BAEP 452 Febuary 5, 2007 Project # 1 Status of an Industry: High-End Retail The industry I am researching is defined as, “Clothing Accessories Store” according to the North American Industry Classification System (NAICS ID # 448150). The scope I have defined for this study is high-end fashion retail clothing made specifically for females between the ages of 15-30 in the area of Los Angeles and its near by surrounding cities. The high-end retail industry has developed an emphasis over the past decade for stores that meet customer needs. However, these various types of shopping environments tend to lack a strong customer-seller relationship. Companies thus face the arduous task of creating a product through a “…combination of merchandise, price, advertising and promotion, customer services, selling and store layout and design…" i that match a target customer’s ideal product mix. Although there are many different department stores that serve almost all aspects of the market,
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This note was uploaded on 04/22/2008 for the course BAEP 452 taught by Professor Henry,mednick during the Spring '07 term at USC.

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BaepProject1 - BAEP 452 Febuary 5, 2007 Project # 1 Status...

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