Bowling_paper - Case Study: Wallingford Bowling Center...

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Case Study: Wallingford Bowling Center David Alrajabi Business Department California Poly Pomona
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David Alrajabi April 11 2008 Case Study: Wallingford Bowling Center The major problem facing the Wallingford Bowling center is unused lanes and lack of expected profitability. The unused lanes serve a problem to the profit margin of the business due to the high upkeep that is the nature of the business. More business is needed to help the excess lanes pay for themselves and generate more profit. This problem does not have an easy solution, as with almost every solution there is a potential risk involved. I believe I have come up with five solutions that may alleviate the problem. Solution one: Go upscale. Become a "Luxury Bowling Boutique" These "boutiques" more upscale options to patrons who come there to shop, and bowl. Better food, more shopping options to bring in the upscale crowd and feature amenities. This would allow the partners to charge more for the bowling, the food and the amenities. Such upscale bowling centers have private bars, VIP rooms, nightclubs and shopping centers designed to catch and retain higher end customers. This business concept of upscale bowling is expanding at a tremendous rate, primarily spearheaded by "Strike Holdings" (1) Strike Holdings has made this concept a success in larger metropolitan areas. This concept would require connecting with the market of professionals and upper middle class. Putting in a full
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Bowling_paper - Case Study: Wallingford Bowling Center...

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