SBTest3StudyGuide

SBTest3StudyGuide - Channels of Distribution Retail Margin-...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Channels of Distribution Retail Margin- The percentage of a product’s retail selling price that the retailer receives as commission for selling that product. Channel Support- Funding a promotion campaign to encourage retailers to stock and promote your bikes. This is useful for achieving a short term boost in distribution coverage. Marketing Channel- The series of entities or intermediaries (wholesalers & retailers) Value of Intermediaries- Channel functions or activities (storage, transportation, financing, selling, etc.) Channel Length- The # of levels or types of intermediaries (direct vs. indirect) Intensive- Distribute in as many retail outlets as possible Selective- A preferred group of available retailers in an area; between intensive and exclusive Exclusive- Typically only one (or very few) outlets in each geographic area Debt (financing provided by lenders/creditors) o Banks o Bondholders Equity (financing provided by shareholders/stockholders) o Preferred stockholders o Common stockholders Shareholder’s Equity on a Balance Sheet o Share Capital Preferred stock- “preferential” treatment over common stock Common stock o Retained Earnings
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Firm’s cumulative net income less any dividends paid out (i.e. that portion of the
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/22/2008 for the course EC 111 taught by Professor Battista during the Spring '08 term at Quinnipiac.

Page1 / 5

SBTest3StudyGuide - Channels of Distribution Retail Margin-...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online