Mktg Strategy Project Overview 1 - MARKETING STRATEGY...

MARKETING STRATEGY PROJECT
EMAN 210
Teams: Please form teams of three students to take on this two-part project. You will continue to work
in these groups for your Final Marketing Plan Presentation.
Marketing Strategy Project Overview:
This is a three-part project completed in teams (The class will have no more than 10 teams). The class
will decide on one industry that will be the focus of the project and then each team will select a
company that operates within that industry. Each team will then research their company to identify the
marketing strategy used to compete within the chosen industry. It is always interesting to see how these
companies use differing strategies to compete with one another.
The project has two stages:
1. Market Assessment Report: This is a 6 page report that covers the following:
a. Company introduction
b. Assessment of the market
i. Description of market
ii. Environmental factors and their impact
iii. Identification and description of buyer segments
iv.