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Unformatted text preview: The project has two stages: 1. Market Assessment Report: This is a 6 page report that covers the following: a. Company introduction b. Assessment of the market i. Description of market ii. Environmental factors and their impact iii. Identification and description of buyer segments iv. Impact of global competition v. The future of the market 2. SWOT/KSF Report a. SWOT analysis b. Key Success Factors discussion 3. Company Marketing Plan Presentation: This is a 15 minute presentation to the class. a. Executive Summary b. Environmental Analysis (only the key factors) c. SWOT Analysis d. Key Issues the company must deal with e. Marketing Objectives f. Marketing Strategy i. Target Market ii. 4Ps...
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