chapter 6

Chapter 6 - Chapter 6 Ethics Teaching Perspective Chapter 6 deals with the quality that differentiates public relations from most other practices

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Teaching Perspective Chapter 6 deals with the quality that differentiates public relations from most other practices, the quality of ethics. Today, with communications standards sagging, business leadership reputations skewered, and lying becoming more commonplace—no subject is more important for public relations professionals and students. The ethical problems of the Catholic church, CEOs, political figures, and celebrities have had a profound impact on society. When the chief executives of some of America’s most influential companies admit to cooking the books, duping the public, and outright lying to the shareholders, something is very wrong in our society. In general, public relations practitioners in their unique role of representing both the organization’s and the public’s best interests, must be ethical in all that they do. This chapter, then, talks about the implications of ethics in public relations as well as in business, journalism, government, and organizations generally. Subject of the “Voice of Authority” interview in Chapter 6 is legendary New York practitioner Howard Rubenstein. Subject of the case study is Ketchum Public Relations, which dropped the ethical ball in 2005 in the infamous Department of Education-Armstrong Williams case. Among topics discussed in Chapter 6 are: Are we doing the right thing? Ethics in business. Corporate codes of conduct. Corporate social responsibility. Ethics in government. Ethics in journalism. Ethics in public relations. Speaking of Ethics: Ducking the High Hard One New Mexico Gov. Bill Richardson is frequently mentioned as a potential Democratic presidential candidate. But he let his ethical guard down badly, with the disclosure that his résumé had been altered to suggest that he had been drafted by a major league baseball team. Richardson’s back-tracking response seemed as vulnerable as a hanging curve. 36
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/22/2008 for the course COMM 280 taught by Professor Drex during the Fall '07 term at Drexel.

Page1 / 6

Chapter 6 - Chapter 6 Ethics Teaching Perspective Chapter 6 deals with the quality that differentiates public relations from most other practices

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online