Prashant Kumar’s ‘Made In Future’ delves into the principles of marketing strategy in the new age.do

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Prashant Kumar’s ‘Made In Future’ delves into the principles ofmarketing strategy in the new agePenguin Random House India has published a book titled ‘Made In Future’ that delvesinto the principles and applications of marketing strategy in the new age.‘Made In Future’ is authored by Prashant Kumar, the founder of Entropia, a next-genmarketing services company, now part of Accenture.Earlier, Kumar served as President, Asia world markets, at IPG Mediabrands. He hasbeen on the juries of the prestigious Cannes Lions and Crystal Festival, France, andLynx Festival, Dubai. In 2019, the International Advertising Association (IAA) recognisedhim as one of the five digital marketing thought leaders globally. He is an alumnus of StStephen's College, Delhi, MICA, Ahmedabad and Harvard Business School.The book seeks to recast marketing from a white sheet, with an incisive view of howvast changes in media, content, influences, and people’s expectations have cometogether to write a new story of marketing.
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Term
Summer
Professor
Makori Hesbon
Tags
Marketing, Prashant Kumar

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