Paper 3 - Steven Messier Heidi Bradley English 101 25...

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Steven Messier Heidi Bradley English 101 25 February 2008 Advertising for Men Advertising is a very crucial thing to television, magazines, the internet, and the newspaper. Without it a lot of these industries would be suffering critically. Also a lot of companies would not be able to get off the ground without advertising. Whether it is an ad at the local baseball stadium, a billboard, or an advertisement on the side of a bus, small ads like these can really drive a business’s income through the roof. Companies also have to pick what they are going to advertise in, whether it is a woman’s magazine, the newspaper, a sports magazine; it really is just the demographic of people that would happen to see these advertisements. Budweiser chose to advertise three scantily clad women surrounding a beer on the very last page of an issue of Sports Illustrated , an advertisement that clearly is aimed at men, because the reader base of Sports Illustrated is almost always men. The advertisement appears on the very last page of the magazine, or the back cover. This
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Paper 3 - Steven Messier Heidi Bradley English 101 25...

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