Swisher Mower and Machine Company Memo

Swisher Mower and Machine Company Memo - Swisher Mower and...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Swisher Mower and Machine Company Memo SMC is a small established, customer-oriented company that recognizes both dealer and end user need in its business philosophy. The company has a reputation of producing high quality riding mowers, which have a simple design allowing for ease of customer use and maintenance. Also, the mowers have a unique design that no competitors have replicated yet: the first zero-turning radius riding mower. In addition, SMC has remained a profitable company since its founding. Even though unit sales have been constant, it has consistently generated a net profit return on sales of more of 10% annually. This allowed the company to produce cash flows at levels large enough to minimize the need for any major short term or long term financing. The riding mowers are targeted to customers who have large mowing areas, usually an acre or more outside the metropolitan district. The company distributes its products through farm supply stores, lawn and garden stores, home centers and hardware stores. The company has well established personal relationships with these distributors. The
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/21/2008 for the course MARK 6400 taught by Professor Smith during the Fall '06 term at LSU.

Page1 / 2

Swisher Mower and Machine Company Memo - Swisher Mower and...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online