Swisher Mower and Machine Company Memo

Swisher Mower and Machine Company Memo - Swisher Mower and...

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Swisher Mower and Machine Company Memo SMC is a small established, customer-oriented company that recognizes both dealer and end user need in its business philosophy. The company has a reputation of producing high quality riding mowers, which have a simple design allowing for ease of customer use and maintenance. Also, the mowers have a unique design that no competitors have replicated yet: the first zero-turning radius riding mower. In addition, SMC has remained a profitable company since its founding. Even though unit sales have been constant, it has consistently generated a net profit return on sales of more of 10% annually. This allowed the company to produce cash flows at levels large enough to minimize the need for any major short term or long term financing. The riding mowers are targeted to customers who have large mowing areas, usually an acre or more outside the metropolitan district. The company distributes its products through farm supply stores, lawn and garden stores, home centers and hardware stores.
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