Abstract Unit 5 - Abstract Unit 5 1 OMGT 415 Integrative...

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Abstract Unit 5 OMGT 415 Integrative Supply Chain Management Stephen M. Smith May 3, 2015 Abstract Unit 5 Instructor: Max Van Ausdal
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Abstract Unit 5 S ummary : The Article on Internal Integration at Blue Coat System. Gave an example of how a firm collaboration and coordination internally is key to their overall success. Here Blue Coat Systems revenue goals were hampered by an outdated legacy system that was producing redundancy within the firm, and as a result, the marketing and sales department was reporting different figures. To mitigate this teams were developed to implement projects to ensure data integrity; build closed-loop systems to track leads from start to finish; develop tighter data integration between sales and marketing automation systems.
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