Chapter Summaries 10-12 - CHAPTER SUMMERIES 10-12 Chapter...

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CHAPTER SUMMERIES 10-12 Chapter Summaries 10-12 OMGT 415 Integrative Supply Chain Management Stephen M. Smith Instructor: Max Van Ausdal
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CHAPTER SUMMERIES 10-12 Chapter 10 Chapter 10 introduces Customer relationship management which is primarily a customer oriented feature with service response based on consumer input. It also fosters direct online communities to help customers resolve issues. Chp. 10 Questions: 1. What is one of the most basic activities in CRM? a. Segment customers. Chp. 10 pg. 349 2. The newest form of mobile marketing is the use of what? a. Quick Response Codes (QR codes) Chp. 10 pg. 350 3. What are used for documenting field activities? a. Sales force automation. Chp 10 pg. 354 4. What is the key element to a successful CRM initiative? a. Customer Service Chp 10 pg. 354 5. What does Sales territory Management allow sales managers to do? a. To obtain current information and reporting capabilities regarding each salesperson’s activities on each customer’s account. Chp 10 pg. 355 Chapter 11 Chapter 11 summarizes the importance of a global location strategy within a supply chain. We learn that
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  • Winter '15
  • Customer relationship management, pg, Integrative Supply Chain Management, CHAPTER SUMMERIES

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