Final 365 (3) - Competitive Strategies and Government...

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By Thelma Bivins Mechelle Jenkins Stephanie Montgomery Markitta Smith Professor Kevin Mc Kinley Competitive Strategies and Government Policies for WALMART
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Walmart Slogan “Save Money Live Better” & “Walmart Always Low Prices Always”
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Walmart is the largest retailer in the world with over 11,500 stores globally. Walmart competition such as Costco, Kroger, Carrefour SA in France, Tesco in the United Kingdom, Target and now merger company Dollar Tree-Family Tree is trying to compete with Walmart. Walmart competitors will still not match their profits, because of Walmart strategy marketing plan. Walmart uses price match, roll back prices, and their savings catchers to compete against small to larger companies in which their manufacturing of their products are made in foreign countries. This helps to keep cost at a lower percentage from their competitors. Walmart has E- Commerce in 11 countries and this helped Walmart to compete with Amazon E-Commerce in which Walmart attends to surpassed the e-commerce market from Amazon this coming year. Walmart elasticity is the main goal of Walmart goods and their services it identifies the overall change in demand and supply of these products, goods or services. Compared to the overall
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  • Fall '09
  • DANIELROWE
  • Microeconomics, Hypermarket, Wal-Mart Stores Inc., India Walmart stores, Walmart elasticity demand

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