Quiz 4 - Question 1 1 out of 1 points Advances in supply...

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Question 1 1 out of 1 points Advances in supply chain management now allow companies to customize products to meet the needs of individual customers on a mass scale. This individualized approach to market segmentation is called: Selected Answer: mass customization. Answers: individualization. one-to-one marketing. mass customization. customized marketing. permission marketing. Question 2 1 out of 1 points Firms engage in __________ when their intimate knowledge and expertise in one market allows them to offer customized marketing programs that not only deliver needed products but also provide needed solutions to customers’ problems. Selected Answer: market specialization Answers: single segment targeting market specialization selective targeting product
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specialization mass market targeting Question 3 1 out of 1 points Firms that sell luxury products, custom-made products, and services often take the time to significantly modify their products in an effort to precisely match the needs of individual customers. These firms are pursuing what
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