NissanEV - Case Study 4 March 2016 Nissan Battery Electric...

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1 Case Study 4. March 2016 Nissan Battery Electric Vehicles (BEV) 1 Nissan LEAF The Nissan Leaf is a compact five-door hatchback electric car manufactured by Nissan and introduced in Japan and the United States in December 2010. The first vehicles sold in North America were produced at Nissan’s plant in Oppama, Japan, which started production on October 22, 2010. Commercial U.S. production began in January 2013 at Nissan's manufacturing facility in Smyrna, Tennessee. The manufacturing plant was modified with a US$1.4 billion loan grant by the US Department of Energy to allow it to produce the Nissan Leaf and its advanced batteries. The Smyrna plant was originally expected to produce up to 150,000 vehicles and 200,000 battery packs per year. In Canada, the 2011 Nissan Leaf was priced at CA$38,395.00 and came with additional equipment useful for colder weather, such as heated front and rear seats, steering wheel, and outside mirrors. Other modifications included a battery heater system and an HVAC duct to the rear seating area. The initial roll-out was limited to selected markets and in limited quantities. Fleet deliveries in Canada began on July 29, 2011 and deliveries to individuals began in late September 2011. Nissan Leaf in Vancouver Additionally, Nissan produces all of its own battery packs. Since the beginning of 2014, the 24 kWh batteries that Nissan uses in all its vehicles have been produced at Nissan's new battery plant in Smyrna. Each battery pack consists of 48 modules and 1 This case was composed by Dr. Gerhard Trippen. Expanded and revised version by Adam Diamant, Mohammad Mahdi Fazel Zarandi and Dr. Gonzalo Romero. All information taken from news articles and Wikipedia (including Photos) .
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2 each module contains four cells, for a total of 192 cells. Nevertheless, the critical electrode material is still being shipped from Japan. In 2014, a total of 22,610 Nissan Leafs were sold in the US. For the 12-month period starting January 2014 and ending December 2014, the detailed sales numbers are as follows: 650, 653, 2236, 1937, 2138, 2225, 1864, 2420, 1953, 2002, 2003, and 2529. Nissan’s CEO Carlos Ghosn expected that 2015 sales will more than double from the 22,610 Leafs sold in 2014, to 40,000 or even 50,000 units. In fact, in January and February of 2015, 1252 and 1425 Nissan Leafs were sold, respectively. This is more than double the sales numbers from the first two months of the previous year. Many analysts have argued that the main reason why the numbers in January and February were so much higher was most likely because the respective numbers in 2014 were very low. The actual sales in 2014 from March to September were: 2507, 2088, 3177, 2347, 3019, 3186, and 2881.
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  • Fall '13
  • Automobile, Battery electric vehicle

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