HIS 101 4-25-16 HW - Chapter 22 The 1920s 1 What strategies...

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Chapter 22- The 1920s 1. What strategies did industry employ to encourage consumer spending? Congress reduced taxes on the wealthy, ready-to-wear clothing, convenience foods, and home applications Goods houses turned into department stores . Department stores relied on more than variety. They also employed innovations in service—such as access to restaurants, writing rooms, and babysitting—and spectacle—such as elaborately decorated store windows, fashion shows, and interior merchandise displays. Establishment of a tearoom which provided refreshment for women shoppers . Rise of mail-order, mass-circulation magazines, and national branding. Automobile industry promoted use of credit . Advertisements. catalogs. 2. What role did mass media (Movies, Radio) have in shaping American culture and Identity in the 1920s? The public wrapped itself in popular culture through Hollywood’s latest films or listening to radio broadcasts. Film seen as lower-class entertainment. Filmmakers captured the middle and upper classes-blending traditional and modern values. Rich, women, and the poor watched movies together. Americans went to the movies, and when they got home, they had the radio. Radio’s entertainment- sale of advertisements and sponsorships. Soap Operas provided housewives with audio adventures. The music represented cultural independence to some. Radio broadcasts of sports, uppercuts could be felt in the home. Ruth, best baseball player most home
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  • Spring '16
  • Thomas Alvarez
  • History, The Bible, class white women, Liberal Christianity, New Klan, bold new sound, interior merchandise displays

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