CIVIL ENGI
#57271640 Service Management

#57271640 Service Management - Service Management Summary...

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Service Management: Summary and Critical Reflection Author’s Name: Course: Professor’s Name: Name of Institution: Department: Date:
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Introduction In the article “Service as Business Logic”, the author explores the nature of value creation in a supplier-customer based relationship. Included in this report are clear and precise descriptions highlighting the different roles of the customer and the supplier in value creation and co-creation respectively. The author has further explored the marketing implications arising from such relationships between the supplier and the customer. The article incorporates numerous discussions on the topic, making the findings and conclusions to be accurate and reliable. This article has cleared the ambiguities that are characteristic of “value creation” by analyzing each unique instance of the term [Ann11]. The supplier and the customer are the salient actors used in this article. It is crucial to note that value creation for suppliers has been excluded from this article, with the author only analyzing the various element of customer value creation. The marketing implications that are preceded by interactions in service provision are also discussed. The author has suggested that using value creation as a marketing goal is a sure way to lure customers to a particular product. The author concludes that value creation is an integration of the supplier’s processes to provide resources to the client with the customer’s efforts of making use of these resources to create value. Point of view from the Article Business owners and suppliers must create value for consumers if they are to generate revenues from their products. Suppliers should understand that customers make purchases based on the value they are likely to derive from a product. A sound understanding of economic utilities informs a company’s supply chain and value creation processes. My opinion is that customer value is as a result of the combined efforts of the client and the supplier , but the customers remain to be the final determiners since they are the beneficiaries of the resources [Ann11]. I am
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of the idea that the role of the supplier is also fundamental in creating customer’s value. Finally, I feel that the relationship between marketers and other players is an indispensable tool in the process of value creation. While customers are the primary value creators, they need to interact with suppliers who hold a unique position as service providers. Interactions are important since they present the supplier with possibilities of becoming a co-creator of a customer’s value. Customers rely on inputs that are availed to them by the vendor, meaning they cannot totally ignore the role of suppliers in creating value for them. It is true that the supplier neither creates nor delivers value to customers. Nonetheless, the reliance of customers on products manufactured by the supplier makes it impossible to discuss the process of value creation without acknowledging the input of providers [Ann11]. From the argument presented in this article, I can invariably conclude that
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