Customer Analysis Survey - Customer Analysis...

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Customer Analysis Survey/Interview Form - Fastrack Customer Profile 1) Age 16-25 26-35 36-45 2) Gender Male Female Transgender 3) Profession Student Working professional 4) Do you own any Fastrack products? Yes No If yes, When was your first purchase? __________________________________ Have you made any subsequent purchases? _____________________________ 5) What is your approximate budget for the kind of products that Fastrack offers? < INR 1000 INR 1000 - 2000 > INR 2000 6) How does fashion figure in your life? I am a trend-setter Love to adopt the best new trends I do what is comfortable for me, don’t really care about the latest fashion
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Perception of Fastrack 1) Is Fastrack your most preferred brand in the following products? Watches o Yes o No, its _____________________ Bags and Wallets o Yes o No, its______________________ Sunglasses o Yes o No, its______________________ 2) What is your impression of the Fastrack brand? (Multiple options can be selected) Cool and trendy Well designed Reliable, Durable Affordable Needs improvement 3) What brands do you consider as substitutes/higher preference to Fastrack?
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  • Spring '14
  • Brand, Fastrack, Fastrack Product

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