uniqueness and materialism - Name Aubrey Mae P Tutor Year...

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Name: Aubrey Mae P. Tutor Year Level: Grade 11 Instructor: Ms. Sherwyn Ompad Date: July 11, 2016 Name of Activity: Synthesis Report Word Count: 717 Uniqueness and Materialism In the article, “Materialistic consumers who seek unique products: How does their need for status and their affective response facilitate the repurchase intention of luxury goods?” has two different contents which talks about the need for uniqueness and materialism. These two articles are closely related to each other. The need for uniqueness has influenced on branding one’s desires for interpersonal difference by acquiring material possessions. Materialism, on the other hand, talks about the tendency to consider material possessions and physical comfort as more important than spiritual values (Belk, 1988; Richins, 1994a, 1994b). The need for uniqueness construct originated in uniqueness theory put forth by Snyder and Fromkin (1997), which is manifested in the individual pursuit of material goods to differentiate oneself from the others and enhace one’s self-image (knight and Kim 2007). According to Tian et al. (2001), the need for uniqueness is a situation where a person chooses brands and products to express themselves and enhance their personal image and social identity.
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